MKTG 4300 - Social Media Mktg & Strategy

Institution:

Weber State University

Subject:

Marketing

Description:

This course will enable students to plan, develop and implement social media marketing strategies in order to create, maintain, and grow a firm's social media presence. Students will learn platform-specific foundations of social media marketing focusing on the use of social media in growing and sustaining a business. The course objectives involve teaching students to create social media campaigns to boost brand recognition, run targeted ads to drive sales, manage social media crises, enable influencer marketing, and achieve organizational goals. Students will be able to create, manage and strategize a firm's social media presence across multiple platforms to drive business growth after completing this course.

Credits:

3.00

Credit Hours:

Prerequisites:

BSAD 2899 and MKTG 3010

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.weber.edu

Phone Number:

(801) 626-6000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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