MKTG 4620 - Machine Learning Mktg.

Institution:

University of Utah

Subject:

Marketing

Description:

This course enhances understanding of the role machine learning plays in improving marketing communications and decisions. It delves into key issues, theories, strategies, and tactics, offering an integrated marketing perspective. Analytical skills are discussed, concerning the planning, implementation, and evaluation of elements in the marketing mix, such as advertising, segmentation, product development, sales promotions, and public relations. Machine learning stands as a strategic asset at the intersection of business and technology. As companies worldwide collect vast amounts of data, machine learning techniques can analyze this information to predict outcomes and guide decision-making. This course emphasizes that the strategic use of data is a business challenge, not just a technological or data science problem. Acquiring machine learning knowledge can enhance strategic functions, create operational efficiencies, build new business models, strengthen competitive advantage, and foster innovation. Prerequisites: 'C-' or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR BCOR 3040)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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