MKTG 4780 - Sports Marketing

Institution:

University of Utah

Subject:

Marketing

Description:

In this course, students will study the application of marketing tactics within the dynamic $512 Billion global sports industry. This hands-on course will simulate working in a professional setting, with real-world projects as students build towards creating a final marketing plan for a chosen sports organization. The class will provide an understanding of sports marketing and build a foundation for strategies to generate revenue and achieve growth. The primary focus will be on applications within professional and collegiate sports teams, with additional exposure to athletes, apparel companies, tourism (including the ski industry), and sponsors. Prerequisites: 'C-' or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040 OR BCOR 3040) AND (Intermediate or Full Major or Minor status in the School of Business)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utah.edu

Phone Number:

(801) 581-7200

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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