MGMT 3640 - Entrepreneurship 2

Institution:

Utah Tech University

Subject:

Management

Description:

This course delves into the second stage of the feasibility of entrepreneurial opportunities, concentrating on the business model's viability. Going beyond mere ideation, it teaches students to not only generate innovative ideas but also to critically evaluate and select those that present genuine business prospects. This involves an in-depth assessment of an idea's market potential, feasibility, and profitability. Key to opportunity recognition is a thorough understanding of the market landscape, competitors, and the foresight to anticipate possible challenges and rewards. The curriculum covers the development of a product into a Minimum Viable Product (MVP) and its subsequent testing. This phase is crucial for refining ideas into viable business models, ensuring they meet market demands and can compete effectively in the marketplace. Students learn to align their entrepreneurial visions with real-world demands, preparing them to successfully launch and sustain business ventures. **COURSE LEARNING OUTCOMES (CLOs)** At the successful conclusion of this course students will: 1. Understand the 9 major components of the lean business model canvas. 2. Apply principles of entrepreneurship to their personal lives. 3. Develop creative solutions to real-world problems. Prerequisite: MGMT 2600. SP

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

General Education

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