Course Information

COMM 2900 - Content Creation

Institution:
Southern Utah University
Subject:
Communication
Description:
This course introduces and develops the skills that professionals in the integrated marketing communication field need in order to create engaging content that is focused on achieving organizational objectives. Some of the specific skills introduced in the course include product photography using drones and cellphones, short-form video for social media and advertising, copywriting, brand storytelling, search engine optimization (SEO), and more. (Fall, Spring) [Graded (Standard Letter)] Prerequisite(s): COMM 1130 and COMM 1450 - Prerequisite Min. Grade: D-
Credits:
3.00
Credit Hours:
Prerequisites:
COMM 1130 A COMM 1450
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(435) 586-7700
Regional Accreditation:
Northwest Commission on Colleges and Universities
Calendar System:
Semester
General Education
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