3.00 Credits
Business analytics is a set of techniques that enterprises use to gain insight from their data and make fact-based better decisions. Many firms in a variety of industries use these techniques: Google, Amazon, Target, Coca-Cola, Walmart, Capital One. These techniques are also applicable to the many functional areas of hospitality business, such as operations, sales and marketing, accounting, finance, and food and beverage, revenue management, etc. This course provides students with in-depth knowledge and hands-on experience of business analytics techniques applicable to hospitality organizations. In particular, this course aims to teach how hospitality managers can collect, analyze, interpret and utilize big data in social media to make fact-based decision making. In line with this ultimate goal, this course covers theories and applications of business analytics. The focus is on (1) extracting, interpreting, and using business intelligence from both firm- and consumer-generated data and (2) providing students with hands-on experience in applying business analytics techniques to practical hospitality business problems. The emphasis is placed on the "know-how" - knowing when and how to use business analytics to improve decision-making and performance in the hospitality industry. (Fall - 2nd Session, Summer - 1st Session) [Graded (Standard Letter)] Prerequisite(s): MGMT 6100 or advisor permission - Prerequisite Min. Grade: C Registration Restriction(s): None
Prerequisite:
MGMT 6100