• MKTG 3030: Buyer Behavior

  3.00 Credits

  Southern Utah University

  
  An examination of influences on consumer and organization buying behavior and the implications for marketing. Utilizes concepts from various relevant disciplines. (Fall, Spring, Summer) [Graded (Standard Letter)] Registration Restriction(s): Acceptance into the School of Business OR permission from a School of Business advisor OR have an approved Marketing minor
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• MKTG 3400: International Marketing

  3.00 Credits

  Southern Utah University

  
  An examination and study of the changing marketing environment from a seller's market to a buyer's market. The course analyzes the global environment concerning product planning, pricing, channels of distribution, and promotion, in addition to concepts involving strategy, quality, ethics, and global competition. (Spring) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Prerequisite:    MKTG 3010
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• MKTG 3530: Entrepreneurial Marketing

  3.00 Credits

  Southern Utah University

  
  Students develop the brand for a new enterprise. Strategies for gaining early-stage customers are taught. Topics include early-stage branding, effective low-cost marketing strategies, gaining market presence, and implementing social and traditional media in marketing and promotion. (Spring, Summer) [Graded (Standard Letter)] Prerequisite(s): ENTR 4500 or MKTG 3010 or instructor permission - Prerequisite Min. Grade: D- Registration Restriction(s): None Prerequisite:    MKTG 3010 O ENTR 4500
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• MKTG 3900: Retailing and Distribution

  3.00 Credits

  Southern Utah University

  
  Focuses on getting products/services to target markets. Cover developing and managing channels of distribution, including wholesaling, retailing, and e-commerce. (Spring) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None Prerequisite:    MKTG 3010
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• MKTG 3930: Integrated Marketing Communication (IMC)

  3.00 Credits

  Southern Utah University

  
  Concerns the development and management of integrated marketing communications programs, including advertising, sales promotions, public relations/publicity, personal selling, and direct marketing. (Fall, Spring) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None Prerequisite:    MKTG 3010
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• MKTG 4100: Market Research and Strategy

  3.00 Credits

  Southern Utah University

  
  This course develops skills in survey research methods as well as research using secondary data. In addition to research of current market conditions, the student will learn to use data to create a strategic plan of action for market penetration, augmentation of market share, product development, or whatever the need may be. The strategic analysis portion will draw heavily on game theory as applied to economic and business analysis. (Fall) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None Prerequisite:    MKTG 3010
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• MKTG 4200: Digital Marketing

  3.00 Credits

  Southern Utah University

  
  This course focuses on a theoretical understanding of the Internet marketplace and on the critical skills necessary to perform daily functions in the area of digital marketing. Topics covered include search engine optimization, search engine marketing, online advertising, web analytics, email marketing, social media, and reputation management. (Fall, Spring) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 - Prerequisite Min. Grade: D- Registration Restriction(s): None Prerequisite:    MKTG 3010
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• MKTG 4750: Business to Business (B2B) Marketing

  3.00 Credits

  Southern Utah University

  
  This course provides a managerial introduction to the strategic and tactical aspects of business marketing decisions and marketing channel strategy. Students examine the strategic concepts and tools that guide market selection, successful differentiation in business markets, and supply chain management. A mixture of lectures, discussions, cases, videos, and readings are used to examine how product and service decisions are designed to deliver the B2B value proposition, how pricing captures customer value, how value is communicated to and among customers, and how marketing channels are used to make this value accessible to target customers. Students will compare and contrast how the strategic and tactical processes of developing and managing value-generating relationships differ between B2B and B2C markets. Students will also gain understanding of how to manage channel power, conflict, and relationships. (Fall) [Graded (Standard Letter)] Prerequisite(s): MKTG 3010 Prerequisite Min Grade: D- Registration Restriction(s): None Prerequisite:    MKTG 3010
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• MKTG 4890: Internship

  1.00 - 12.00 Credits

  Southern Utah University

  
  Description unavailable. (Fall, Spring) [Pass/Fail] Prerequisite(s): Department Chair permission Repeatable for Add'l Credit? Yes - Total Credits: 12 Registration Restriction(s): None
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• MKTG 4900: Special Topics

  1.00 - 3.00 Credits

  Southern Utah University

  
  Description unavailable. (Fall, Spring) [Graded (Standard Letter)] Repeatable for Add'l Credit? Yes - Total Credits: 6 Registration Restriction(s): Acceptance into the School of Business OR permission from a School of Business advisor OR have an approved Marketing minor
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