• MKTG 4930: Advanced Sales Techniques and Strategies

  3.00 Credits

  Southern Utah University

  
  This course blends the critical aspects of personal selling with the art and science of managing a sales force. Included are coverage of selecting, training, and evaluating salespeople; compiling a sales forecast and sales budget; and ethical and legal issues. (Spring) [Graded (Standard Letter)] Prerequisite(s): MKTG 2930 - Prerequisite Min. Grade: D- Registration Restriction(s): None Prerequisite:    MKTG 2930
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• MKTG 4950: Marketing Management

  3.00 Credits

  Southern Utah University

  
  The marketing capstone course. The overall function from a managerial viewpoint. Provides an opportunity to integrate marketing concepts and frameworks. Should be taken in last semester. (Spring, Summer - As Needed) [Graded (Standard Letter)] Prerequisite(s): FIN 3250 and MGMT 3180 and MKTG 3010 and MKTG 4100 and MKTG 3930 - Prerequisite Min. Grade: D- Registration Restriction(s): None Prerequisite:    FIN 3250 A MGMT 3180 A MKTG 3010 A MKTG 3030 A MKTG 4100 A MKTG 3930
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• MKTG 6000: Foundations of Marketing and Marketing Research

  3.00 Credits

  Southern Utah University

  
  Covers the analysis of competitors, consumer, and business markets, and other aspects of the environment, and the development and implementation of appropriate product, pricing, distribution, and promotional strategies. The material covers profit and nonprofit organizations, and services as well as products. Buyer and competitive behavior, market segmentation, targeting, positioning, and market research, particularly as related to strategic decision making, is emphasized. (As Needed) [Graded (Standard Letter)] Registration Restriction(s): Arts Administration or MBA majors only
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• MKTG 6200: Marketing

  3.00 Credits

  Southern Utah University

  
  This course focuses on reinforcing, extending, and applying marketing concepts, principles, and techniques through readings, case studies, and secondary research. (Fall - 1st Session, Spring - 1st Session, Summer - 2nd Session) [Graded (Standard Letter)] Prerequisite(s): MGMT 6100 or advisor permission - Prerequisite Min. Grade: C Registration Restriction(s): MBA majors only Prerequisite:    MGMT 6100
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• MKTG 6300: Marketing Analytics

  3.00 Credits

  Southern Utah University

  
  This course provides an overview of the analytics methods used most commonly in current marketing decision making. Students are introduced to common marketing models and the advanced analytics tools available to address the increasingly complex problems facing today's marketers. This course will augment the traditional, well-established marketing research methodology with the most up-to-date research methods used in industry today. (Fall - 1st Session, Spring - 2nd Session) [Graded (Standard Letter)] Prerequisite(s): ANLY 6100 or MKTG 6200 - Prerequisite Min. Grade: C Registration Restriction(s): MBA or MSBA majors only Prerequisite:    ANLY 6100 O MKTG 6200
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• MKTG 6890: Internship

  1.00 - 12.00 Credits

  Southern Utah University

  
  Description unavailable. (As Needed) [Pass/Fail] Repeatable for Add'l Credit? Yes - Total Credits: 12 Registration Restriction(s): None
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• MKTG 6930: Integrated Marketing

  3.00 Credits

  Southern Utah University

  
  Explores key marketing strategies related to communicating value regarding products and services through cases, readings and research. Topics include: promotion campaign management, traditional and digital advertising, sales promotion, direct marketing, and public relations. (Fall - 2nd Session, Summer - 1st Session) [Graded (Standard Letter)] Prerequisite(s): MKTG 6200 - Prerequisite Min. Grade: C Registration Restriction(s): Admission into the MBA program Prerequisite:    MKTG 6200
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• MUED 6010: Professional Development in Music Education

  1.00 - 2.00 Credits

  Southern Utah University

  
  Students will complete a professional development workshop and compile a notebook of materials that includes handouts and a summary/critique of each session. One (1) credit per 12 hours of workshops attended. (Fall, Spring, Summer) [Graded (Standard Letter)] Repeatable for Add'l Credit? Yes - Total Credits: 3 Registration Restriction(s): Master of Music Education majors only
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• MUED 6030: Research in Music Education

  3.00 Credits

  Southern Utah University

  
  An introduction to professional academic writing and music education research. Students will be exposed to a variety of research approaches and professional journals specific to the field of music education. Students will work towards planning and completing their literature review for their graduate capstone requirement. (Spring [As Needed]) [Graded (Standard Letter)] Registration Restriction(s): Master of Music Education majors only
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• MUED 6110: Music Theory Pedagogy

  2.00 Credits

  Southern Utah University

  
  A graduate course in music theory, students will review music theory concepts and examine pedagogical approaches to teaching high school AP theory courses. (As Needed) [Graded (Standard Letter)] Registration Restriction(s): Master of Music Education students only
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