• COMM 3507: Sports Public Relations

  3.00 Credits

  Southern Utah University

  
  This course focuses on the preparation of sports public relations communication including strategic management; using print, broadcast, and social media to create effective public relations campaigns and develop beneficial relationships with media and public audiences. (Spring [As Needed]) [Graded (Standard Letter)] Prerequisite(s): COMM 1707 - Prerequisite Min. Grade: D- Prerequisite:    COMM 1707
  ShareCOMM 3507 - Sports Public Relations

• COMM 3707: Branding and Advertising for Sports Communication

  3.00 Credits

  Southern Utah University

  
  Sports Branding is focused on creating and delivering meaningful brand experiences to increase fan engagement and loyalty. Topics in this course include the history of sports branding, the sports ecosystem, team-branding, athletes as brands, product branding, sponsorships, globalization, and how consumer technology and social media platforms are changing the sports industry. (Spring) [Graded (Standard Letter)] Prerequisite(s): COMM 1707 - Prerequisite Min. Grade: C- Prerequisite Can Be Concurrent? Yes Prerequisite:    COMM 1707
  ShareCOMM 3707 - Branding and Advertising for Sports Communication

• COMM 3717: Issues and Ethics in Sports Communication

  3.00 Credits

  Southern Utah University

  
  This course focuses on significant social issues involving interpersonal, small group, and mass communication as applied to youth, collegiate, and professional sports. Topics include race and ethnicity, gender and masculine hegemony, sports fandom and fan identification, communication between athletes and parents, communication between coaches and athletes, fantasy sports and sports gaming, crisis communication in sports, and social media in sports. (Fall) [Graded (Standard Letter)] Prerequisite(s): COMM 1707 - Prerequisite Min. Grade: C- Prerequisite Can Be Concurrent? Yes Prerequisite:    COMM 1707
  ShareCOMM 3717 - Issues and Ethics in Sports Communication

• COMM 3810: Advanced Presentations and Speaking

  3.00 Credits

  Southern Utah University

  
  Advanced principles of public speaking and speechwriting with their practical implementation for professional communication settings. (Fall, Spring) [Graded (Standard Letter)] Prerequisite(s): COMM 1010 - Prerequisite Min. Grade: D- Prerequisite:    COMM 1010
  ShareCOMM 3810 - Advanced Presentations and Speaking

• COMM 3850: Communication in Organizations

  3.00 Credits

  Southern Utah University

  
  The course emphasizes message design and dissemination within and between organizations. (Fall) [Graded (Standard Letter)]
  ShareCOMM 3850 - Communication in Organizations

• COMM 3900: Strategic Campaigns

  3.00 Credits

  Southern Utah University

  
  This course will mix discussion of issues and problems in public relations with hands-on program development as students research, plan, and execute a campaign for a client. (Spring, Fall) [Graded (Standard Letter)] Prerequisite(s): COMM 1450 and COMM 2900 - Prerequisite Min. Grade: D- Prerequisite:    ( COMM 1450 O COMM 2300 ) ( A COMM 2900 O COMM 3950 )
  ShareCOMM 3900 - Strategic Campaigns

• COMM 3930: Crisis Communication

  3.00 Credits

  Southern Utah University

  
  This course will study the crisis communication and responding strategies via different communication channels. By learning and understanding the role crisis communication plays in each stage of crisis, this course will offer an in-depth view of crisis management and explores how publics receive, seek, and share crisis information. (Spring - Even Years) [Graded (Standard Letter)]
  ShareCOMM 3930 - Crisis Communication

• COMM 4000: Research for Comm Careers

  3.00 Credits

  Southern Utah University

  
  The course emphasizes research appropriate for understanding, data gathering and analysis in various communication settings. An emphasis is placed on message analysis, interviewing, surveys, focus groups, content analysis, social marketing methods, and experimental design. (Fall, Spring, Summer) [Graded (Standard Letter)] Prerequisite(s): COMM 3100 - Prerequisite Min. Grade: C- Prerequisite:    COMM 3100 O COMM 4350 O COMM 4050
  ShareCOMM 4000 - Research for Comm Careers

• COMM 4030: Social Media Management

  3.00 Credits

  Southern Utah University

  
  This course focuses on how to use and process user-generated content (UGC), organization of social media posts, and big data information to make analyses, recommendations, optimizations, and predictions for brand constructions on social media. By using case studies, usability tests, eye-tracking technology, and social media plan projects, students will also learn practical steps and response strategies for social media-based branding and crisis management. (Spring, Summer) [Graded (Standard Letter)] Prerequisite(s): COMM 1030 and COMM 2030 - Prerequisite Min. Grade: D- Prerequisite:    COMM 1030 A COMM 2030
  ShareCOMM 4030 - Social Media Management

• COMM 4040: Advertising Psychology

  3.00 Credits

  Southern Utah University

  
  Psychology in advertising has long been used as an effective means to attract people to buy wanted and sometimes unwanted products and services, donate to charity, vote for political candidates, and change people's health-related lifestyles for better or worse. This course will offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss these findings in the context of recent developments in the fields of social and consumer psychology. Through readings, discussions, presentations, and projects, this course will introduce students to theories, concepts, and research concerning the psychology of advertising. (Fall, Spring) [Graded (Standard Letter)]
  ShareCOMM 4040 - Advertising Psychology