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  • 3.00 Credits

    Using communication theory in real life. Introduction, research, and written articulation of both basic and advanced concepts of theories examining the role of applied and professional communication in human, organizational, social media, strategic, and mass media contexts. (Fall) [Graded (Standard Letter)] Prerequisite(s): Admission to program or Graduate Director permission Registration Restriction(s): MA in Professional Communication majors only
  • 3.00 Credits

    Students learn the fundamentals of various qualitative and rhetorical research methods, with their associated theoretical bases and specific applications. These methods include 1) generic, metaphor, narrative, and Burkean criticism; 2) ethnography and participant observation; 3) semi-structured interviewing; and 4) grounded theory. Students have the opportunity to conduct and write up their own qualitative/rhetorical studies from the start (formulating research questions) to finish (interpreting the findings and drawing appropriate conclusions). (Fall) [Graded (Standard Letter)] Prerequisite(s): Admission to program or Graduate Director permission Registration Restriction(s): MA in Professional Communication majors only
  • 3.00 Credits

    Students will use relevant statistics to summarize data and explain certain human behaviors. Focus is on matching appropriate statistical tests to a given situation and providing relevant interpretations rather than on calculating the numbers. Using the IBM SPSS statistics program, students will apply their knowledge to modern-day research and practical problems related to communication professions. (Fall) [Graded (Standard Letter)] Registration Restriction(s): MA in Professional Communication majors only
  • 3.00 Credits

    Students will strengthen and enhance writing and presentation skills with careful attention to advanced language use required in various professional communication contexts. Students will create training sessions, press releases, digital resumes, website, social media, and marketing materials to help organizations manage their public face as well as learn how to establish and maintain their personal professional image in various contexts. (Summer) [Graded (Standard Letter)] Prerequisite(s): Admission to program or Graduate Director permission Registration Restriction(s): MA in Professional Communication majors only
  • 3.00 Credits

    The study of interpersonal communication through technology-mediated contexts. This course will explore the adoption, usage, and management of the new technologies people use to communicate and interact with each other, as well as examine how the different types of mediated communication technologies affect the communication process. (Fall - Even Years) [Graded (Standard Letter)] Prerequisite(s): Admission to program or Graduate Director permission Registration Restriction(s): MA in Professional Communication majors only
  • 3.00 Credits

    Students will explore communication strategy as well as leadership styles in various organizations by focusing on understanding culture, structure, practice, and decision-making. Emphasis will be placed on current theory, relevant research designs and methods, including the communication audit. (As Needed) [Graded (Standard Letter)] Prerequisite(s): Admission to program or Graduate Director permission Registration Restriction(s): MA in Professional Communication majors only
  • 3.00 Credits

    Examines influential texts (e.g., YouTube, TV, Film, Advertisements, Music, Gaming) that students consume daily. Focuses on ways these discourses create identity and collective understanding. Explores message forms and their implications for critical thinking and consumption. (Spring) [Graded (Standard Letter)] Registration Restriction(s): MA in Professional Communication majors only
  • 3.00 Credits

    Students will explore an image's narrative on multiple levels (ironic, indexical, and symbolic meaning) and understand how our image comprehension and construction are inextricably linked to the visual languages of advertising and photojournalism. Using eye-tracking and VR technology, students will also learn how to measure attention to entire visual messages and intra-stimulus attention allocation to specific messages. (Fall - Even Years) [Graded (Standard Letter)]
  • 3.00 Credits

    Communication and Digital Culture interrogates the so-called "digital age" by paying analytical attention to the intersection of technology, culture, economics, and politics. We will trace both the social and technological history that has led to the current moment, from the beginning of the idea of 'the digital' to contemporary cultural practices surrounding social media. We will seek to define "digital" and "culture" individually and in combination. Our time will be spent critiquing various cultural texts, audiences, institutions, and technical systems as well as learning how to engage in the production of digital texts as practitioners. Course readings draw from a broad range of literature situated within media studies, philosophy of technology, visual communication, and critical-cultural studies. (Spring - Odd Years) [Graded (Standard Letter)] Registration Restriction(s): Master's degree-seeking students only
  • 3.00 Credits

    Discusses advanced issues in advertising and public relations and how practitioners respond to and manage issues and events, with emphasis on recent research and theoretical developments, case studies, and experimental approaches. (Fall - Odd Years) [Graded (Standard Letter)] Prerequisite(s): Admission to program or Graduate Director permission Registration Restriction(s): MA in Professional Communication majors only