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  • 3.00 Credits

    Examines the strategic use of major social media platforms. Topics include blogging, search engine optimization, content creation, story telling, corporate messaging, and uses and development of visual content. Students will complete an integrated social media plan with objectives, strategies, and tactics with key performance indicators and measurement. (Spring) [Graded (Standard Letter)] Prerequisite(s): Admission to program or Graduate Director permission Registration Restriction(s): MA in Professional Communication majors only
  • 3.00 Credits

    Current issues in communication discussing contemporary communication topics varying by semester. Repeatable with different topics up to 18 credits toward the master's degree. Check with department for upcoming topics. (As Needed) [Graded (Standard Letter)] Repeatable for Add'l Credit? Yes - Total Credits: 18 Registration Restriction(s): MA in Professional Communication majors only
  • 3.00 Credits

    This course provides an overview of the organizations involved in the sports communication field. Topics include the sports media, sports governance, strategic sports communication, academic sports communication, and sports compliance. Subjects include publishing, journalism, team and league media relations, college sports information, TV and radio productions, marketing, and advertising. (Spring) [Graded (Standard Letter)] Registration Restriction(s): Students in the MAPC program can enroll with no restrictions. Students in the MIS program can enroll with permission from the instructor after completing the online add/drop registration form.
  • 3.00 Credits

    A company's brand is among its most valuable assets. A strong brand can have a significant impact on consumer commitment by communicating the value of and providing differentiation for products and services. While branding is both an art and a science, there are certain patterns and predictability of branding activities that greatly increase the odds of success. Becoming familiar with the relevant theories and models of branding can help executives make better branding decisions. This course focuses on how to build, measure, and manage brand equity--the commercial value that comes from consumer perception of a brand. It covers topics in the utilities of branding, steps/process of building brands, methods of measuring brand equity, and ways to leverage brand equity. (Summer) [Graded (Standard Letter)] Registration Restriction(s): Students in the MAPC program can enroll with no restrictions. Students in other SUU graduate programs can enroll with permission from the instructor of the course, the MAPC director, and the student's graduate program director after completing the online add/drop registration form.
  • 3.00 Credits

    The project is individually arranged and negotiated with a faculty advisor to provide students an opportunity to gain experience in a communication field. This project is distinct from a capstone project. (Fall [As Needed], Spring [As Needed], Summer [As Needed]) [Pass/Fail] Prerequisite(s): Instructor permission Repeatable for Add'l Credit? Yes - Total Credits: 6 Registration Restriction(s): MA in Professional Communication majors only
  • 3.00 Credits

    The internship is individually arranged to provide students with an opportunity to gain professional experience in a communication field while working under and with practicing professionals. This internship is distinct from a possible capstone internship. (As Needed) [Pass/Fail] Repeatable for Add'l Credit? Yes - Total Credits: 3 Registration Restriction(s): MA in Professional Communication majors only
  • 3.00 Credits

    A capstone experience demonstrating the ability to complete a professional thesis in consultation with a graduate committee. Students conceive, research, and produce a thesis in a relevant area of communication. (Fall - 1st Session, Fall - 2nd Session, Spring - 1st Session, Spring - 2nd Session, Summer - 1st Session, Summer - 2nd Session) [Graduate Thesis/Capstone Pass/Fail] Registration Restriction(s): MA in Professional Communication majors only and instructor permission needed.
  • 3.00 Credits

    A capstone experience demonstrating the ability to complete a professional project working in consultation with a graduate committee. Students conceive, research, and produce a project in a relevant area of communication. (Fall - 1st Session, Fall - 2nd Session, Spring - 1st Session, Spring - 2nd Session, Summer - 1st Session, Summer - 2nd Session) [Graduate Thesis/Capstone Pass/Fail] Registration Restriction(s): MA in Professional Communication majors only and instructor permission needed.
  • 1.00 - 3.00 Credits

    Students who have completed all coursework, including required capstone hours, but have not yet defended the capstone internship or project must be continuously enrolled in fall and spring semester(s) until they pass. (Fall, Spring, Summer) [Graduate Thesis/Capstone Pass/Fail] Repeatable for Add'l Credit? Yes - Total Credits: 12 Registration Restriction(s): MA in Professional Communication majors only
  • 1.00 - 3.00 Credits

    Students who have completed all coursework, including required capstone hours, but have not yet defended the capstone thesis must be continuously enrolled in fall and spring semester(s) until they pass. (Fall, Spring, Summer) [Graduate Thesis/Capstone Pass/Fail] Repeatable for Add'l Credit? Yes - Total Credits: 6 Registration Restriction(s): MA in Professional Communication majors only