• MKTG 1030: Introduction To Marketing

  3.00 Credits

  Salt Lake Community College

  
  This course teaches foundational marketing concepts that reflect industry practices. It explores balancing consumer and brand insights to communicate messaging that resonates with customers while highlighting a brand's competitive advantage. Students will demonstrate their understanding through a variety of methods including case studies, group work, Community-Engaged Learning, and active participation. Semester: All
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• MKTG 1050: Consumerism

  3.00 Credits

  Salt Lake Community College

  
  This course explores marketing from the consumers' perspective. Students will learn to critically evaluate messages communicated through marketing media and determine the impact on individual behavior and society as a whole. Semester: All
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• MKTG 1070: Advertising & Promotions

  3.00 Credits

  Salt Lake Community College

  
  Concentration on the promotional mix of advertising, publicity, personal selling and sales promotion. Creativity, planning, and budgeting skills are established through development of a promotional campaign. Semester: Fall
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• MKTG 1300: Business Presentations

  2.00 Credits

  Salt Lake Community College

  
  This course explores visual and oral communication methods and focuses on professional presentation skills, their application to the field of business, and provides practice on a variety of presentations methods. Semester(s) Taught: Fall
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• MKTG 1480: Sales

  3.00 Credits

  Salt Lake Community College

  
  Concentration on the various sales techniques with emphasis on pre-approach, needs, benefits, objections and closing. Experience in basic techniques through participation in a series of simulated sales calls. Emphasis is on assisting students as they develop their personal philosophy of sales. It is recommended students complete MKTG 1030 prior to taking this course. Semester(s): Spring
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• MKTG 1900: Special Projects/ DECA

  2.00 Credits

  Salt Lake Community College

  
  This class provides students the opportunity to apply business techniques and strategies in various hands-on projects and activities. Collegiate DECA is an international professional organization which has four basic objectives: vocational understanding, social intelligence, civic consciousness, and leadership development. Semester(s) Taught: Fall and Spring
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• MKTG 1960: Professionalism in Bus (HR)

  3.00 Credits

  Salt Lake Community College

  
  Professionalism in Business develops professional skills in human relations, leadership, team-building, diversity, communication and more. Activities are designed to teach students how to conduct themselves as professionals in the workplace, providing students practical, hands-on experiences in a professional environment, and preparing them for successful careers in a variety of fields. Semester(s): All
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  General Education Course

  This course is a general education course.

• MKTG 2000: Marketing CO-OP Education

  1.00 - 3.00 Credits

  Salt Lake Community College

  
  Supervised work experience in field related to program major. Credit is awarded for completion of specific learning objectives that provide new learning that is related to program major. Pre-Requisite(s): Sophomore status; 2.0 cumulative GPA, related employment Semester: All
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• MKTG 2100: Marketing Research

  3.00 Credits

  Salt Lake Community College

  
  Students learn methods of gathering data to make marketing decisions, use various tools to develop questionnaires, set up focus groups and analyze data to optimize marketing decisions. Pre-Requisite(s): MKTG 1030 Semester(s) Taught: Spring
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• MKTG 2350: Retail Management

  3.00 Credits

  Salt Lake Community College

  
  Students research and apply retail concepts of merchandise management, assortment, pricing, visuals, etc. Planning, distribution support functions, selling, advertising and promotion in regular retail business operations are researched and discussed. It is recommended students complete MKTG 1010 and MKTG 1030 prior to taking this course. Semester(s) Taught: Spring
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