• BUSN 2160: Introduction to Business Finance

  3.00 Credits

  Utah State University

  
  Introductory course in business finance. Course topics will include the financial sector, financial analysis, budgeting, the time value of money, sources of financing, the cost of capital, and basic securities. Prerequisite/Restriction: A basic understanding of algebra. It is strongly recommended that this course be taken after the student as completed ACTG 2010 . Campus: USU Eastern only Semester(s) Traditionally Offered: On Demand Only
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• BUSN 2200: Professional Communications

  3.00 Credits

  Utah State University

  
  This course is designed to give students the knowledge and opportunity to write clear, concise, and correct business correspondence. The course focuses on the most common forms of business writing: sales letters, memos, proposals, research reports, and resumes. Repeatable for credit: No Grade Mode: Standard
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• BUSN 2201: Digital Marketing Concepts

  3.00 Credits

  Utah State University

  
  An overview of the marketing function emphasizing concepts and terminology. Covers the components of the marketing mix, opportunities available in marketing, and the relationship between marketing and the world of business. Repeatable for credit: No Grade Mode: Standard
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• BUSN 2202: International Marketing

  3.00 Credits

  Utah State University

  
  For the student who desires to investigate the challenges of doing business in an increasingly global environment. Lectures and in-class discussions place special emphasis on the cultural and social diversity of international markets, marketing strategies of global firms, and the challenges of international pricing, distribution, advertising and product development. Prerequisite/Restriction: BUSN 2201
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• BUSN 2211: Introduction to Advertising

  2.00 Credits

  Utah State University

  
  Introduces students to the basic techniques used in advertising. Teaches the use of marketing information and research to develop effective advertising campaigns for different media. Other topics include basic design skills, advertising terminology, examples of effective advertising and simple market research. Prerequisite/Restriction: An introductory course in marketing, such as BUSN 2201, is recommended.
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• BUSN 2241: Retail Merchandising

  2.00 Credits

  Utah State University

  
  An overview of the retailing process, the environment within which it operates, and the institutions and functions that are performed by retailers.
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• BUSN 2251: Consumer Behavior

  3.00 Credits

  Utah State University

  
  Designed to apply psychological, sociological, economic and anthropological influences to the purchasing and the consumption of goods and services by the ultimate consumer.
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• BUSN 2320: Small Business Management - CTE

  3.00 Credits

  Utah State University

  
  Examines the many aspects of establishing and/or managing a small business. In addition to the basic underpinnings of a small business, the course focuses on human resource management, ethics, business communications, financial management and managing the growth and expansion.
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• BUSN 2321: Small Business Management

  2.00 Credits

  Utah State University

  
  Focuses on the unique aspects of establishing and operating a small business. Enables students interested in entrepreneurship to develop the necessary skills and tools for success. Topics will include small business practices, family businesses, franchising and formation of small businesses.
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• BUSN 2390: Organizational Behavior

  3.00 Credits

  Utah State University

  
  Comprehensive study of human behavior in the workplace. Focuses on the application of psychological theories of attribution, learning, motivation, and group processes to enhance productivity, quality, and job satisfaction.
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