• JCOM 5220: Advanced Video Production

  3.00 Credits

  Utah State University

  
  Training and practice in advanced techniques of video production, including computer graphics generation, nonlinear video editing, and other specialized professional techniques for electronic video materials. Prerequisite/Restriction: Minimum grade of C in JCOM 4220 or JCOM 4230; or instructor permission. Cross-listed as: JCOM 6220.
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• JCOM 5230: Advanced Video Documentary Production

  3.00 Credits

  Utah State University

  
  This course covers the advanced production of long-form video productions and packages, including writing scripts, directing and production, control room applications, and advanced video production techniques. Additional coursework is required for those enrolled in the graduate-level course. Prerequisite/Restriction: Minimum grade of C in JCOM 2220 or JCOM 2030; or instructor permission Cross-listed as: JCOM 6230. Repeatable for credit.
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• JCOM 5300: Case Studies in Public Relations

  3.00 Credits

  Utah State University

  
  This course covers advanced study and practice in public relations cases, processes, techniques, campaigns, and marketing communications strategies. It also addresses the analysis of approaches to corporate reputation issues, organizational positioning, and use of mass media strategies. Additional coursework is required for those enrolled in the graduate-level course. Prerequisite/Restriction: JCOM 3320 with a grade of C or better, or instructor permission Cross-listed as: JCOM 6300.
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  General Education Course

  This course is a general education course.

• JCOM 5310: Mass Media Management

  3.00 Credits

  Utah State University

  
  Examines theories, methods, and practice of management of mass media businesses, including personnel, marketing, and market positioning. Prerequisite/Restriction: Instructor permission. Cross-listed as: JCOM 6310.
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• JCOM 5320: Public Relations Agency

  3.00 Credits

  Utah State University

  
  Advanced hands-on experience in real-world workings of professional public relations agency, including client communications needs analysis, communications planning, strategies, market positioning, publicity, and campaign execution. Prerequisite/Restriction: Instructor permission. Cross-listed as: JCOM 6320. Repeatable for credit.
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• JCOM 5400: Social Media Analytics and Client Management

  3.00 Credits

  Utah State University

  
  Students learn how to leverage social media data to draw insights about an organization and its audience, provide actionable, data driven recommendations, and inform social media strategy. Students gain experience measuring success of social media campaigns and analyzing data. Prerequisites: The following, with a C or better: JCOM 2020 and JCOM 4040
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• JCOM 5410: Social Media & Public Health Campaigns

  3.00 Credits

  Utah State University

  
  This is for students who want to use social media and other emerging media technologies to curtail the spread of diseases. Students will identify, create and evaluate a social media campaign designed to improve global health challenges of their choice. Additional coursework is required for those enrolled in the graduate-level course. Dual-listed as: JCOM 6060 Repeatable for credit: No Grade Mode: Standard
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• JCOM 5420: The Mass Media and Politics

  3.00 Credits

  Utah State University

  
  This course covers the examination of the role of the mass media in the political process, including both campaigns and governance. It also includes the examination of political advertising, news coverage, polling, opinion formation strategies, and politicians' use of new media technologies. Additional coursework is required for those enrolled in the graduate-level course. Cross-listed as: JCOM 6420 and POLS 5420/POLS 6420. Prerequisites/Restrictions: Junior standing or instructor permission.
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• JCOM 6000: Introduction to Graduate Study in Mass Communication

  3.00 Credits

  Utah State University

  
  Overview of mass communication theories and research methodologies designed to prepare the student for the graduate course of study and to assist in planning research agenda. (F)
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• JCOM 6010: Mass Media Historiography

  3.00 Credits

  Utah State University

  
  Survey of the history and development of the mass media, and their influence on other social institutions. Theory and practice of historical research, with heavy emphasis on use of databases, archival, and other primary sources to conduct original historical research. Cross-listed as: JCOM 5010.
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