• MSLE 3855: Sustainability Marketing

  2.00 Credits

  Utah State University

  
  Students learn key marketing concepts of leading sustainability topics, including green marketing, sustainable transportation, collaborative consumption, and clean energy. The class integrates managerial and socio-ecological aspects in order to understand the relationship between sustainability and marketing in the twenty-first century. Prerequisites/Restrictions:
  ShareMSLE 3855 - Sustainability Marketing

• MSLE 3875: Strategic Advertising Campaigns

  2.00 Credits

  Utah State University

  
  This course focuses on creating consumer advertising: developing concepts, copywriting, design, and layout and production. Students leave with an advertising campaign portfolio suitable for presentation in a job interview setting. Prerequisite/Restriction: MSLE 3500 with a grade of B (3.00) or better
  ShareMSLE 3875 - Strategic Advertising Campaigns

• MSLE 3880: Leading Change: Influence and Strategic Agreements

  2.00 Credits

  Utah State University

  
  This course focuses on theoretic models and practical strategies that leaders use to influence change and create strategic agreements. It addresses how leaders create value, influence stakeholders, overcome differences, build consensus, negotiate strategic agreements, make collective choices, and implement decisions.
  ShareMSLE 3880 - Leading Change: Influence and Strategic Agreements

• MSLE 3890: Systems Strategy and Problem Solving

  2.00 Credits

  Utah State University

  
  This course examines the concepts, models, and procedures for identifying and addressing functional-level problems and opportunities. The course examines the necessary coordination and synergy of functional units within a firm for optimal firm performance. Prerequisite(s): ACCT 2020, FIN 3400 or FIN 3300, MSLE 3500 Repeatable for credit: No Grade Mode: Standard
  ShareMSLE 3890 - Systems Strategy and Problem Solving

• MSLE 4000: Leading in Constant Change

  3.00 Credits

  Utah State University

  
  This course provides information about how to lead amid forces of change through embracing principles, change, and choice. Students learn by engaging with some of history's most inspiring and impactful leaders about how to meet the needs and challenges of today.
  ShareMSLE 4000 - Leading in Constant Change

• MSLE 4050: International Marketing

  3.00 Credits

  Utah State University

  
  This course covers issues related to retailing in international markets, such as motivations, cultural influence on consumer behavior, and entry strategies. Prerequisite/Restriction: MSLE 3500 with a grade of B (3.00) or better
  ShareMSLE 4050 - International Marketing

• MSLE 4200: Strategic Consulting

  3.00 Credits

  Utah State University

  
  This course prepares students to be consultants. Students learn how to consult clients using their technical and non-technical disciplines with various enterprises and government agencies. They learn a systematic process to solve technical and organizational problems and manage client relations. Prerequisites/Restrictions: Admission to the Consulting minor program MGT 3100 MGT 3600 MSLE 4532 (may be taken concurrently)
  ShareMSLE 4200 - Strategic Consulting

• MSLE 4250: Marketing-Strategy-Leadership-Entrepreneurship Internship

  2.00 Credits

  Utah State University

  
  This course provides internship experience in a career-related position and may be either volunteer or paid. The pass or fail grade is based on work performance of at least 10 hours/week for a total of 150 hours/semester. Prerequisite(s): MSLE 3500 or MSLE 3800 or MGT 3700 Registration Restriction Special Approval: Instructor permission Repeatable for credit: N Grade Mode: Pass/Fail only
  ShareMSLE 4250 - Marketing-Strategy-Leadership-Entrepreneurship Internship

• MSLE 4510: Consumer Behavior

  2.00 Credits

  Utah State University

  
  Students learn the marketing analysis of the decision processes of individuals, households, businesses, and not-for-profit institutions. The course builds on concepts from psychology, sociology, anthropology, and economics. Prerequisite/Restriction: MSLE 3500 with a grade of B (3.00) or better
  ShareMSLE 4510 - Consumer Behavior

• MSLE 4520: Strategic Pricing

  2.00 Credits

  Utah State University

  
  This course addresses the importance of determining product or service prices in marketing. It surveys popular pricing practices, explores their pitfalls, identifies the fallacies they are based on, then develops a conceptual framework for effective, proactive decisions. Prerequisites: MSLE 3500 with a grade of B (3.00) or better
  ShareMSLE 4520 - Strategic Pricing