• MSLE 4525: Internet Marketing Analytics

  2.00 Credits

  Utah State University

  
  This course provides an introduction to best approaches and practices in internet marketing analytics and analysis. An emphasis is placed on real-world experience to develop an understanding of how these tools can be integrated to inform and evaluate digital strategies.
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• MSLE 4531: Competitive Intelligence and Data Visualization

  2.00 Credits

  Utah State University

  
  This course provides an introduction to the strategic business interpretation of collected market intelligence and the creation of data visualizations and business narratives that drive organizational change based on competitor and customer marketing insights. Prerequisites: MSLE 3500 with a grade of B (3.00) or better One of the following statistics courses: STAT 1040 STAT 1045 STAT 1080 STAT 2000 STAT 2300 STAT 3000 PSY 3010 DATA 3100
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• MSLE 4532: Data-Driven Decision Making

  2.00 Credits

  Utah State University

  
  This course prepares students to make data-driven marketing decisions about advertising, branding, customer retention, product development, growth, pricing, promotions, and sales force management. The course provides hands-on experience identifying, collecting, and analyzing the information necessary to improve business decision-making. Prerequisites: MSLE 3500 with a grade of B (3.00) or better One of the following statistics courses: ? STAT 1040 ?STAT 1045 STAT 1080 STAT 2000 STAT 2300 STAT 3000 PSY 3010 DATA 3100
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• MSLE 4533: Big Market Insights from Big Data

  2.00 Credits

  Utah State University

  
  This course introduces the identification of actionable business insights and potential competitive advantages achievable from data. It emphasizes developing the ability to think critically about complex questions in real-world data science and marketing analytics challenges related to customers and competitors. Prerequisites: MSLE 3500 with a grade of B (3.00) or better One of the following statistics courses: STAT 1040 STAT 1045 STAT 1080 STAT 2000 STAT 2300 STAT 3000 PSY 3010 DATA 3100
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• MSLE 4534: Survey Research

  2.00 Credits

  Utah State University

  
  The purpose of this course is to prepare students to design, conduct, and evaluate primary research, with a specific focus on marketing surveys. Prerequisites: MSLE 3500 with a grade of B (3.00) or better One of the following statistics courses: STAT 1040 STAT 1045 STAT 1080 STAT 2000 STAT 2300 STAT 3000 PSY 3010 DATA 3100
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• MSLE 4535: Promotional Strategy

  2.00 Credits

  Utah State University

  
  This course introduces students to marketing campaigns by exploring communication strategies necessary for the successful marketing of products and services. The course focuses on various elements of campaign strategy, including advertising, promotions, point-of-purchase communications, direct techniques, and other topics. Prerequisite(s): MSLE 3500 with a grade of B (3.00) or better Repeatable for credit: No Grade Mode: Standard
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• MSLE 4536: Internet Marketing Analytics

  2.00 Credits

  Utah State University

  
  This course provides an introduction to best approaches and practices in internet marketing analytics and analysis. An emphasis is placed on real-world experience to develop an understanding of how these tools can be integrated to inform and evaluate digital strategies.
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• MSLE 4540: Social Influence in Marketing

  2.00 Credits

  Utah State University

  
  This course explores how social networking tools have dramatically altered the ways people live, work, learn, shop, share and consume content, and develop relationships. The course emphasizes promotional tools used by marketers to gain brand awareness, loyalty, and market share. Prerequisite/Restriction: MSLE 3500 with a grade of B (3.00) or better
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• MSLE 4541: Marketing Strategies for Athletes and Influencers

  2.00 Credits

  Utah State University

  
  This course provides an introduction to best practices and strategies to capitalize on name, image, and likeness opportunities for student-athletes and others to build personal brands. Repeatable for credit: No Grade Mode: Standard
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• MSLE 4545: Digital Marketing

  2.00 Credits

  Utah State University

  
  This course integrates the technological and managerial aspects of information technology within the business environment. It examines the fit of technology into business and how its deployment changes interactions and processes within organizations, across organizations, within industries, and across society. Prerequisite/Restriction: MSLE 3500 with a grade of B (3.00) or better
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