• MSLE 4550: Brand Management

  2.00 Credits

  Utah State University

  
  Examines role of promotion concepts in development of a communication strategy. Based on an introduction to the nature of communications, course covers advertising, personal selling, and sales promotion, emphasizing the competitive and strategic value of communications in both the marketplace and society. Prerequisite/Restriction: MSLE 3500 with a grade of B or better Semester(s) Traditionally Offered: Fall, Spring,
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• MSLE 4555: B2B Marketing, Pricing and Merchandising

  2.00 Credits

  Utah State University

  
  This course emphasizes strategic, conceptual, and tactical aspects of business to business (B2B) marketing and retailing. Prerequisites: MSLE 3500 with a grade of B (3.00) or better One of the following statistics courses: ?STAT 1040 ?STAT 1045 STAT 1080 ?STAT 2000 ?STAT 2300 ?STAT 3000 PSY 3010 DATA 3100
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• MSLE 4560: Strategic Sales (CI)

  2.00 Credits

  Utah State University

  
  This course focuses on the development and management of strategic accounts. Emphasis is placed on understanding and practicing all phases of the key account process, including prospecting, contacting, qualifying, proposal presentation, and closing. Repeatable for credit: N Grade Mode: Standard
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• MSLE 4562: Sales and Marketing Practicum

  2.00 Credits

  Utah State University

  
  This course adopts an experiential learning pedagogy using internships. Students choose to be a sales/business development representative or a marketing representative/analyst for company partners. Students receive coaching from company partners and execute sales and marketing activities for the company. Prerequisite(s): MSLE 3500 with a B or better Prerequisite Recommendation(s): MSLE 4560 Repeatable for credit: No Grade Mode: Standard
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• MSLE 4565: Sales Management

  2.00 Credits

  Utah State University

  
  This course combines insights from theory and practice to generate a holistic understanding of the sales management field. Students learn how the sales function works with other functional areas to achieve business objectives and how to improve sales function effectiveness. Prerequisites: MSLE 3500 with a grade of B (3.00) or better
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• MSLE 4570: Consumer Choice Modeling

  2.00 Credits

  Utah State University

  
  Students examine conscious and nonconscious consumer motivations, emotions and decision drivers to explore and define attributes of consumer choice and its relationship to consumer marketing. Students develop marketing tools, models, and strategies to improve the marketing performance of an enterprise. Prerequisite/Restriction: MSLE 3500 with a grade of B (3.00) or better One of the following courses: PSY 3010 STAT 1040 STAT 1045 STAT 1080 STAT 2000 STAT 2300 STAT 3000 DATA 3100
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• MSLE 4575: Customer Success Strategy

  2.00 Credits

  Utah State University

  
  Students gain a thorough understanding of what to do with customers once they have them, especially within recurring revenue technology businesses. The course provides practical resources for driving the Growth Loop within the Winning By Design Bow Tie Method. Prerequisite/Restriction: MSLE 4560.
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• MSLE 4580: Artificial Intelligence in Marketing Experimental Design

  2.00 Credits

  Utah State University

  
  Fundamental principles of experimental design are discussed and applied as students leverage artificial intelligence (AI) tools to generate, refine, and test hypotheses relevant to marketing. The research emphasis is using A/B testing to improve business outcomes.
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• MSLE 4590: Marketing Strategy

  3.00 Credits

  Utah State University

  
  This course encompasses an analytical approach to strategic marketing problems facing the firm competing in global markets. It emphasizes key analytical and decision-making frameworks concerning the global marketing environment and the marketing mix and their impact on the firm's performance. Prerequisite/Restriction: MSLE 3500 with a grade of B (3.00) or better
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• MSLE 4800: Independent Research and Readings

  1.00 - 3.00 Credits

  Utah State University

  
  This course provides the opportunity for students to pursue special interests under tutorship of faculty. Prerequisite/Restriction: Instructor permission. Repeatable
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