3.00 Credits
This course covers the examination of the role of the mass media in the political process, including both campaigns and governance. It also includes the examination of political advertising, news coverage, polling, opinion formation strategies, and politicians' use of new media technologies. Additional coursework is required for those enrolled in the graduate-level course. Cross-listed as: POLS 5420 and JCOM 6420/JCOM 5420. Prerequisite/Restriction: Graduate standing or instructor permission.