• ENTR 2002: Marketing Strategy Small Bus

  1.00 Credits

  Weber State University

  
  This course introduces students to marketing methods used by startups and early-stage companies with a particular an emphasis on pre-launch marketing strategies. This course seeks to develop the student's understanding of delivering value, standing out from the competition, and having a compelling reason to exist. We will discuss differentiation, branding, targeting, and leveraging the power of collaborations (with existing brands, influencers and distribution partners) to gain instant traction in the marketplace. This course will use lectures, class discussions, assignments and a final project based on the student's business idea.
  ShareENTR 2002 - Marketing Strategy Small Bus

• ENTR 2003: Marketing Execution Small Bus

  1.00 Credits

  Weber State University

  
  This course introduces students to marketing methods used by startups and early-stage companies. We will discuss differentiation, branding, targeting, and leveraging the power of collaborations (with existing brands, influencers and distribution partners) to gain instant traction in the marketplace. This course will use lectures, class discussions, and assignments to examine existing companies and how they executed various marketing tactics.
  ShareENTR 2003 - Marketing Execution Small Bus

• ENTR 2004: Branding for Small Business

  1.00 Credits

  Weber State University

  
  Branding for Small Business takes you through the process of identifying an innovation opportunity to create a new product and/or service that can generate profitable revenue for an established organization (aka: corporate innovation or non-profit innovation). In this course, students take on the role of managers, both proposing an innovation project and evaluating other innovation projects on behalf of the organization. Managers use a disciplined approach to identify an important customer "job" that's not getting done well with existing solutions. Managers precisely and accurately define important and unsatisfied customer needs for this job and propose a new solution that can profitably satisfy those needs better than competing alternatives.
  ShareENTR 2004 - Branding for Small Business

• ENTR 2005: Product to Market

  1.00 Credits

  Weber State University

  
  Entering this course, you will move forward with validating in the market an opportunity you have identified that you believe is a high-potential demand creation opportunity. It is expected that you have already 1) verified the customers' job priorities, 2) verified that your value proposition is compelling to those customers, 3) designed a viable business model that you believe can profitably fulfill the value proposition, 4) ascertained an exhaustive set of value targets to inform solution design and 5) determined a demand creation strategy for commercializing the proposed solution (steps 1-5 in the AVID methodology). In this course, you'll continue through the AVID cycle, moving deeper into the discovery process.
  ShareENTR 2005 - Product to Market

• ENTR 2006: E-Commerce for Small Business

  1.00 Credits

  Weber State University

  
  This course will help you establish an e-commerce foundation for your business that can be built upon as you grow. We'll learn the steps needed to help your business start selling online. From which platform to use, to a growth strategy once a foundation is built, this course will aid your journeyin becoming digitally mature entrepreneurs. I'm not a traditional professor, so this class probably won't follow traditional guidelines. Innovation, experiences gained, and execution of principles taught will be more important than papers written or assignments turned in.
  ShareENTR 2006 - E-Commerce for Small Business

• ENTR 2007: Product Design & Prototyping

  1.00 Credits

  Weber State University

  
  This course presents the overall process of taking an idea through to a manufactured product ready for marketing and selling. Starting from the initial product idea, each lecture will cover a step in the process. Though specific skills and techniques will be covered, the goal is to understand primarily how to manage the process of design and development successfully. Students will learn to analytically vet ideas at the beginning and continually through the design and development cycle. They will also research successful products online and in-person, and understand what factors contributed to this effectiveness.
  ShareENTR 2007 - Product Design & Prototyping

• ENTR 2008: Legal Foundations Small Bus.

  1.00 Credits

  Weber State University

  
  This course is concerned with understanding and navigating some of the top legal issues facing business today. It is designed specifically for individuals who are, or intend to become, small business owners. The course has a dual focus on developing you: (1) as a more analytical and effective business owner, and (2) leader.
  ShareENTR 2008 - Legal Foundations Small Bus.

• ENTR 2009: Money Management Small Bus.

  1.00 Credits

  Weber State University

  
  This course covers basic financial statements, creating pro-forma statements and analysis of financial statements. The course will view finance from the entrepreneur, lender and investor's perspectives. By the end of the course students will be able to evaluate and apply a range of financial techniques for business startup purposes.
  ShareENTR 2009 - Money Management Small Bus.

• ENTR 2010: Funding For Small Business

  1.00 Credits

  Weber State University

  
  This course presents traditional and non-traditional financing techniques appropriate for the entrepreneurial business startup. The course will view finance from the entrepreneur, lender and investor's perspectives. By the end of the course students will be able to evaluate and apply a range of financial techniques for business startup or expansion purposes.
  ShareENTR 2010 - Funding For Small Business

• ENTR 2011: Results-Focused Leadership

  1.00 Credits

  Weber State University

  
  This course is concerned with identifying, evaluating, and supporting metrics which promote outcomes which are important for your venture. It is designed specifically for individuals who are, or intend to become, small business owners. The course has a dual focus on developing your: (1) results-focused analytical abilities, and (2) leadership approach in directing/promoting employee growth. It is designed to give you insight into your own attitudes, beliefs, and leadership philosophy, to provide you with assessment tools that will help you diagnose, understand, and develop more effective and influential leadership programs for your business. It is also designed to provide skill development in important areas such as leadership, performance enhancement, teamwork, communication, and feedback-giving.
  ShareENTR 2011 - Results-Focused Leadership