• MKTG 3200: Selling & Sales Management

  3.00 Credits

  Weber State University

  
  Theory, methods, and techniques of personal selling in professional settings including analysis of buyer behavior, the delivery of customer satisfaction, and integration of personal selling with other marketing communication tools. Sales management includes managing the sales force, salesperson selection, deployment, compensation, training, field supervision and industrial marketing management. Prerequisite:    MKTG 3010
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• MKTG 3450: Promotion Managment

  3.00 Credits

  Weber State University

  
  Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisite:    BSAD 2899 and GSBE 0 and MKTG 3010 and MKTG 3100
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• MKTG 3500: Services & Sports Marketing

  3.00 Credits

  Weber State University

  
  Marketing education has traditionally focused on the marketing of goods. However, services account for the majority of the economic activity in the United States and much of the developed world. In order to successfully develop and manage service products, marketers must understand the characteristics that differentiate them from conventionally manufactured goods. This course aims to systematically study these characteristics and the challenges they present to marketers in service organizations. The latter half of the course will focus on sports marketing as a special form of services marketing. Prerequisite:    BSAD 2899 and GSBE 0 and MKTG 3010
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• MKTG 3600: GLB International Marketing

  3.00 Credits

  Weber State University

  
  In this course students will learn the problems and procedures of marketing in foreign countries, including effects of foreign cultures and marketing systems on the design of marketing programs. Prerequisite:    BSAD 2899 and GSBE 0 and MKTG 3010
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• MKTG 3700: Study Abroad - Intl Marketing

  3.00 Credits

  Weber State University

  
  Basic principles of international marketing. Fundamentals of international market research including macro and micro-level analysis. Discusses international marketing as part of a global strategy. This course is taught at Fachhochschule Hof, Germany during each fall semester. Students enrolled in this course have to participate in the Study Abroad Program (Contact: Doris Geide-Stevenson, ext. 7634, dgsteven@weber.edu). Prerequisite:    BSAD 2899 and GSBE 0 and MKTG 3010
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• MKTG 4200: Digital Marketing

  3.00 Credits

  Weber State University

  
  This course integrates proven marketing concepts with contemporary tools. Topics will include, but are not limited to, the modern consumer decision process, paid search, website usability, search engine optimization, social media, and mobile marketing. Prerequisite:    BSAD 2899 and GSBE 0 and MKTG 3010
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• MKTG 4300: Social Media Mktg & Strategy

  3.00 Credits

  Weber State University

  
  This course will enable students to plan, develop and implement social media marketing strategies in order to create, maintain, and grow a firm's social media presence. Students will learn platform-specific foundations of social media marketing focusing on the use of social media in growing and sustaining a business. The course objectives involve teaching students to create social media campaigns to boost brand recognition, run targeted ads to drive sales, manage social media crises, enable influencer marketing, and achieve organizational goals. Students will be able to create, manage and strategize a firm's social media presence across multiple platforms to drive business growth after completing this course. Prerequisite:    BSAD 2899 and MKTG 3010
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• MKTG 4400: Marketing Strategy

  3.00 Credits

  Weber State University

  
  This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisite:    ACTG 2020 and BSAD 2899 and ENGL 3100 and ENGL 3530 and GSBE 0 and MGMT 3200 and MKTG 3010 and PS 3250 and SCM 4500
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• MKTG 4800: Independent Research

  1.00 - 3.00 Credits

  Weber State University

  
  Directed research and study on an individual basis. May be repeated until a total of 4 hours credit is accumulated. Prerequisite:    BSAD 2899 and GSBE 0
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• MKTG 4850: Marketing Study Abroad

  1.00 - 3.00 Credits

  Weber State University

  
  This course is designed for students who wish to explore marketing theory and practice in countries other than the U.S. Students will study international marketing as offered through a partner university (or other university with department chair approval). Prerequisite:    BSAD 2899 and GSBE 0
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