• COMM 3610: Internship

  1.00 - 6.00 Credits

  University of Utah

  
  Applications available on department website for students who acquire an internship placement on their own which is directly related to their major. to obtain academic credit for internships students must apply to COMM 3610 prior to beginning their internship to have their placement formally approved by the Undergraduate Academic Advisor. May be taken three times for a total of 12 credits. Students must have a new internship position to retake the course.
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• COMM 3620: Student Media Practicum

  1.00 - 4.00 Credits

  University of Utah

  
  This course is for students participating in student media activities. Students will develop skills in journalism, public relations, marketing, advertising, leadership, media management, audience engagement, digital and visual design, broadcasting, photography, videography, media relations, and other areas. Students can contribute to the operation and development of content for the campus newspaper, radio, and other student media platforms, both traditional and digital. Students maintain editorial independence and are responsible for decisions regarding content, growth of student media platforms, and audience engagement. Number of credits varies depending on students' roles.
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• COMM 3630: Absolute Communication

  3.00 Credits

  University of Utah

  
  This course is the student-run advertising and public relations agency that provides public relations, social media, advertising, and strategic planning services for real-world clients. Students create profession-level work, gaining experience in the industry that can lead to internships and employment. May be repeated once for credit. Prerequisites: Junior level or higher.
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• COMM 3640: Writing for New Media

  4.00 Credits

  University of Utah

  
  This writing foundation course surveys the important components of writing in/for new media environments for entertainment, informational, educational, and interpersonal purposes. Media forms and platforms covered include narratives for film and TV, the Internet, e-games, documentaries, blogs, and personal media devices. Students discuss and evaluate new media writing and write their own new media content. Basic computer proficiency (word processing, Internet use) is required. Prerequisites: WRTG 2010 OR EAS 1060
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• COMM 3670: Princ Of Advertising

  3.00 Credits

  University of Utah

  
  Introduction to advertising's historical, social, and economic aspects. Marketing mix, communication theory, and advertising organizations. Designing persuasive messages for print and broadcast media.
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• COMM 3680: Adv Media Anlys & Plan

  3.00 Credits

  University of Utah

  
  Development of media plans including creative strategies based on comprehensive marketing analysis.
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• COMM 3690: Making Brands Stick

  3.00 Credits

  University of Utah

  
  Thousands of years ago, skilled craftspeople began imprinting -- or branding -- their work with identifiable logos. This practice has evolved to become a central approach to strategic communication. In this course, students learn about the history, practice, and theory of brand communication. The course will focus primarily on identifying aspects of branding that increase the efficacy of the strategy. This course is suitable for students within the Communication major, as well as those with interests in marketing, advertising, public relations, or graphic design.
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• COMM 3700: Qualitat. Comm Research

  3.00 Credits

  University of Utah

  
  This course introduces qualitative inquiry as a methodological approach to conducting communication research and generating new knowledge. The course examines various concepts and approached to qualitative research. Students will survey the historical development of qualitative methods and will learn tools for conducting qualitative research, such as interviews, ethnography, and case studies. Topics include data collection, data analysis, presentation of findings, and ethical issues.
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• COMM 3710: Intro Quant Comm Rsrch

  4.00 Credits

  University of Utah

  
  Introduces logical and analytic communication research tools. Focuses on the research process used in generating communication research, data analysis methods, and special topics in communication research. Prerequisites: Any QA course OR score of 3 or higher in (AP Calculus AB OR AP Calculus BC) OR ACT Math score of 28 or higher OR complete an (Interstate Passport OR Associates Degree OR IB Diploma OR Bachelors Degree).
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• COMM 3720: Appl Comm Rsrch Methods

  3.00 Credits

  University of Utah

  
  As a mixed-methods survey course in communication research, students learn a variety of ethical and purpose-driven approaches to collecting data and information necessary in professional, strategic, journalistic, and health and science communication contexts. The course covers the purposes and processes of research as well as the presentation of data for both qualitative and quantitative approaches. Research methods covered may include sampling; surveying; observation; audience analytics; interviews; focus groups; content analysis; or others, as assigned by the instructor.
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