• ENTP 5000: Build Effective Startup

  3.00 Credits

  University of Utah

  
  The purpose of this class is to help you learn about entrepreneurship and the various ways in which it shapes their lives. To do so, the course engages students on three levels. First, students take a high-level conceptual look at entrepreneurship as a phenomenon and learn what it is, why it exists, and how it influences the fabric of everyday life. Second, students take a hands-on approach that is focuses on teaching them to think like entrepreneurs. Third, the course helps students develop the networking skills they need to assemble teams as well as the managerial skills they need to create and launch a business. Prerequisites: Intermediate or Full Major status in the David Eccles School of Business OR Entrepreneurship Minor OR Instructor Consent
  ShareENTP 5000 - Build Effective Startup

• ENTP 5760: Mgt of Innovation

  3.00 Credits

  University of Utah

  
  Proctor & Gamble, Honda, Apple, Inc., Boeing 3M, Target. All of these companies are considered among the best at managing innovation. This course explores how companies manage organizational and industry-wide factors that facilitate or constrain the ability to innovate and to capture the returns from innovation. These issues apply to all firms, not just those in technologically intensive industries. The course uses organizational and strategic theory as well as cases in order to improve students' abilities to identify sources of competitive advantage derived from the successful management of innovation. Prerequisites: (STRAT 3700 AND (Full Major status in the David Eccles School of Business OR Minor status in Entrepreneurship)) OR Instructor Consent.
  ShareENTP 5760 - Mgt of Innovation

• ENTP 5765: Leading the ENTP Firm

  1.00 Credits

  University of Utah

  
  Entrepreneurship largely is a team-based activity. This lecture course is designed to allow students to understand how to build and lead an effective entrepreneurial team. It includes self-evaluation of strengths and weaknesses, personality type, strategies for correcting team problems, ways to be a good team member, methods of evaluating team members, and leadership strategies. The course will employ live simulations, role plays, and case studies to allow students to apply leadership theories in the entrepreneurial context. Prerequisites: Full Major or Minor status in Entrepreneurship OR Instructor Consent.
  ShareENTP 5765 - Leading the ENTP Firm

• ENTP 5770: Business Discovery

  3.00 Credits

  University of Utah

  
  This course views entrepreneurship as a search for the roots of value - how it is created, and potentially how it is captured. Students will learn to generate theories of value and opportunities for entrepreneurial action, and apply different approaches to screening them. Additionally, students will learn how to identify, design, enact, and interpret experiments that reveal an opportunity's value. The course also will introduce students to methods of enrolling stakeholders such as co-founders and resource providers in supporting the endeavor. At the end of the course, students will be able to effectively wield a set of capabilities and distinctions that create (or reveal) value in entrepreneurial endeavors. Recommended Prerequisite: ENTP 1020. Prerequisites: Intermediate or Full Major status in the School of Business OR Entrepreneurship Minor OR Certificate of Entrepreneurship OR Full Major status Quantitative Analysis of Markets & Organizations OR Instructor Consent
  ShareENTP 5770 - Business Discovery

• ENTP 5771: Business Model Innov.

  3.00 Credits

  University of Utah

  
  Business Model Innovation establishes the links between entrepreneurship, innovation, and strategy by examining value creation, profit models, and competitive advantage. The course will cover the most common types of business models and push students to develop new models so that they may launch ventures that compete with incumbent firms in such a way as to maximize their opportunities to create sustainable competitive advantages. Students will apply course concepts to their own new venture ideas and areas of interest. In addition, students will learn how to use business model innovation to reinvigorate established firms. Prerequisites: Full Major or Minor status in Entrepreneurship OR Full Major status in Quantitative Analysis of Markets & Organizations OR Instructor Consent.
  ShareENTP 5771 - Business Model Innov.

• ENTP 5772: Entrepreneurial Mktg

  3.00 Credits

  University of Utah

  
  The purpose of this hands-on course is to arm you (as an entrepreneur or marketer) with value-driven entrepreneurial marketing tools and best practices to generate revenue and profit for a business. Through adaptive learning readings, class lectures/discussions, guest speakers, simulation, discussion boards, quizzes, and fresh case studies from both big companies and start-ups we will learn the theory and framework of marketing and brand-building. This will arm you with a toolkit to apply these marketing strategies across a range of categories and industries in startups as well as bigger companies. Key topics include: Strategic planning, SWOT, segmentation, targeting, brand positioning, the 4P's of marketing, brand-building frameworks and brand equity pyramids, marketing strategy, and marketing plans, including marketing mix choices within these plans. Finally, as part of tying it all together, you will do a real-world final project that will integrate the semester learning. Prerequisites: Intermediate or Full Major status in the School of Business OR Entrepreneurship Minor OR Certificate of Entrepreneurship OR Full Major status in Quantitative Analysis of Markets & Organizations OR Instructor Consent
  ShareENTP 5772 - Entrepreneurial Mktg

• ENTP 5773: Form & Fun ENTP Firm

  3.00 Credits

  University of Utah

  
  This course will address corporate formation and the trade-offs between LLCs, C corps, S corps, and proprietorship structures. Students will create capitalization tables, and learn how dilution arises from the issuance of new shares. The course simulates five different financing options: Crow Funding; Family, Friends, Fools and Feds; Angel Investors; Venture Capitalists; and IPOs. The pedagogical methods is experiential learning through live simulation. The class is organized into startup teams that will create different versions of a business plan to address the market's needs. Teams must make corporate formation decisions, allocate to founders and then to successive investors, create financial models, and prepare for an IPO. Through all financing rounds they must convince their peers to invest in their ventures. Prerequisites: Full Major or Minor status in Entrepreneurship OR Full Major status in Quantitative Analysis of Markets & Organizations OR Instructor Consent.
  ShareENTP 5773 - Form & Fun ENTP Firm

• ENTP 5774: Social Enterprise Fund.

  3.00 Credits

  University of Utah

  
  Social enterprises are formed to solve societal problems like hunger, illiteracy, poverty, and lack of access to health care. Funding models for these businesses differ radically from traditional entrepreneurial funding models. This course explores both established and new models of raising capital in the context of funding social entrepreneurship. Students will learn how to use loan guarantees, quasi-equity debt, pooling, and social impact bonds as well as grants, government subsidies, and donations from charities and individuals to fund their social impact startups. The course also will explore the challenges of quantifying social returns from so-called double bottom line investments. Prerequisites: Full Major or Minor status in Entrepreneurship OR Full Major status in Quantitative Analysis of Markets & Organizations Instructor Consent
  ShareENTP 5774 - Social Enterprise Fund.

• ENTP 5776: ENTP Analytics

  3.00 Credits

  University of Utah

  
  The emphasis in this course in on learning how to test business ideas, size markets, design performance measures to improve ideation, design surveys, and interpret different types of data to improve the chances of startup success. Entrepreneurial Analytics introduces a set of foundational skills that enable individuals and teams to evaluate business ideas in entrepreneurial settings. This setting provides a unique context because actors (1) often operate under conditions of uncertainty in which traditional approaches such surveys, data gathering, and analysis are difficult to execute and interpret; and (2) have severe resources constraints. Students will design, run, and interpret cheap, interactive experiments that simultaneously validate and reveal new insights. Prerequisites: Full Major or Minor status in Entrepreneurship OR Full Major status in Quantitative Analysis of Markets & Organizations OR Instructor Consent.
  ShareENTP 5776 - ENTP Analytics

• ENTP 5777: Global Ventures

  3.00 Credits

  University of Utah

  
  Global ventures are entities that incorporate globalization into their business strategy from inception. Technological advances, emerging markets, and increased permeability are enabling entrepreneurs to create and extract value from a global footprint. Rapidly evolving types of competitors and threats makes it even more important for founders to assess, appreciate and seize the advantages of globalization early on. This course provides insights and best practices to help founders develop and minimize risk of a global strategy. Prerequisites: Full Major status in the David Eccles School of Business OR Minor status in Entrepreneurship OR Instructor Consent.
  ShareENTP 5777 - Global Ventures