• MIL S 4950: Senior Seminar

  1.00 - 4.00 Credits

  University of Utah

  
  For students who wish to explore a professional military subject prior to commissioning. Topics and credit are arranged with program adviser.
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• MKTG 2000: Power Basics

  3.00 Credits

  University of Utah

  
  Power Basics is an extensive review of the capacity we call power. It examines power in many interdisciplinary areas including business, politics, philosophy, psychology, sociology, and theology. Throughout the course, emphasis is placed on the use and abuse of power in organizational and personal areas of everyday life. Students will become acquainted with some of the most critical thoughts, stratagems, and techniques employed in a selection of power contexts. Ample consideration will be given to the intersection of power and ethics.
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• MKTG 2310: Digital Internet Mktg

  1.50 - 3.00 Credits

  University of Utah

  
  This course introduces students to the major concepts and tools involved in digital and internet marketing. Topics include search and display advertising, social media, search engine optimization (SEO), content marketing, dialog marketing, affiliate programs, re-targeting and digital analytics. Students will learn how marketing strategies are implemented on-line and gain hands-on experience using tools that include keyword research tools, traffic strategy analyzers, and campaign management tools. This course is designed for students of any major and provides skills that will be useful to students in a wide range of real world professional endeavors. Students receiving credit for MKTG 2310 may not receive credit for MKTG 4310.
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• MKTG 2900: Intro International Bus

  3.00 Credits

  University of Utah

  
  This is a required course for the International Studies program. It is open to all undergraduate majors. This course provides a broad overview of the theory and practice of international business. The only required business course for students majoring in the International Studies program, this lecture and discussion format course combines the science and art of business with many other perspectives, such as economics, anthropology, geography, history, language, jurisprudence, and demography.
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• MKTG 3000: Marketing Vision

  3.00 Credits

  University of Utah

  
  For non-business majors only. Topics we will consider in this course include the dynamic relationship of marketing and society; the world-wide impact of American commercial culture, global brands, and globalization; the evolving marketplace of the internet and its consequences for society and the future; and laws and regulations concerning competition, privacy, and intellectual property. In the process, and in addition, students will learn skills related to product development and design, where and how to sell products, customer perception of prices, the use and effects of branding, and other marketing tactics. Prerequisites: Non-Business Major status OR Full Major status in QAMO
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• MKTG 3040: Princ Of Marketing

  3.00 Credits

  University of Utah

  
  Marketing primarily deals with customer-focused business issues that can determine the success of failure of a firm. In this course, we teach the language of marketing, introduce the core concepts of effective marketing, and discuss the various factors that influence marketing decision making. We will concentrate on key business decisions concerning product attributes, promotional campaigns, pricing strategies, distribution efforts, market segmentation, and strategy formulation. We also present a framework for understanding the factors that affect a marketer's decisions and the role of marketing in a small businesses, corporations, and society. You will better understand these topics through some combination of lecture, textbook material, case discussions, videos, guest speakers from industry, and discussion of current marketing issues. This course is for Business Majors and Business Minors, Non-business majors are encouraged to take MKTG 3000. Prerequisites: Full Major or Minor or Intermediate status in the School of Business OR Full Major status in Chemistry with Business Emphasis OR Full Major status in QAMO
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• MKTG 3041: Principles of MKTG-HON

  3.00 Credits

  University of Utah

  
  Honors version of MKTG 3010. Prerequisites: (Member of Business Scholars program OR (Member of Honors College AND (Intermediate or Full Major or Minor status in the School of Business OR Full Major status in Quantitative Analysis of Markets & Organizations))) AND UofU GPA ' 3.5
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• MKTG 4020: Marketing Management

  3.00 Credits

  University of Utah

  
  This course builds on concepts learned in MKTG 3010 through the use of real-world case studies with a focus on marketing strategy implementation. Experience the power of applying tools such as target marketing, differentiation, and branding. Study actual case histories and decisions made by real managers and executives. Throughout the course, you will practice the application of marketing strategy via a computer simulation. Marketing majors should take MKTG 4020 near the end of their degree program. IT IS RECOMMENDED (BUT NOT REQUIRED) THAT STUDENTS TAKE MKTG 4450 (MARKETING RESEARCH) PRIOR TO ENROLLING IN THIS COURSE. Prerequisites: 'C-' or better in (MKTG 3000 OR 3010 OR 3011 OR 3040 OR BCOR 3040) AND (Full Major status in MKTG OR Full Major status in Quantitative Analysis of Markets & Org OR Full Minor status in Prof. Sales)
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• MKTG 4310: Digital MKTG & Analytic

  3.00 Credits

  University of Utah

  
  Social dynamics on the Internet are quickly changing the process by which we build brands, develop marketing strategies, and execute campaigns. In this course we teach the concepts, tools, and analytical methods needed to connect with empowered target markets through a range of processes such as online brand management, search engine marketing and optimization, online media buying, dialogue marketing, and social media. Students will learn how marketing strategies are implemented and analyzed using tools that include keyword research tools, traffic strategy analyzers, and campaign management tools. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040) AND (Full Major or Minor or Intermediate status in the School of Business OR Full Major Status in QAMO OR Full Major status in Design)
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• MKTG 4350: CRM and Database Mktg

  3.00 Credits

  University of Utah

  
  Three factors continue to revolutionize marketing: The digitally empowered consumer, massive customer data from digital and store channels, and analytic methods to turn this data into insights and predictions. This course covers the methods used in customer relationship management (CRM) and database marketing. Topics include customer lifetime value, potential-value, RFM, and digital engagement segmentation, digital CRM channels including social and email, omni-channel CRM, loyalty and subscription programs, promotion and investment strategies for CRM, and the impact of CRM on ROI. Prerequisites: 'C-' or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040 OR BCOR 3040) AND (Intermediate or Full Major or Minor status is the David Eccles School of Business)
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