• MKTG 3000: Marketing Vision

  3.00 Credits

  University of Utah

  
  For non-business majors only. Topics we will consider in this course include the dynamic relationship of marketing and society; the world-wide impact of American commercial culture, global brands, and globalization; the evolving marketplace of the internet and its consequences for society and the future; and laws and regulations concerning competition, privacy, and intellectual property. In the process, and in addition, students will learn skills related to product development and design, where and how to sell products, customer perception of prices, the use and effects of branding, and other marketing tactics. Prerequisites: Non-Business Major status OR Full Major status in QAMO
  ShareMKTG 3000 - Marketing Vision

• MKTG 3010: Princ Of Marketing

  3.00 Credits

  University of Utah

  
  Marketing primarily deals with customer-focused business issues that can determine the success of failure of a firm. In this course, we teach the language of marketing, introduce the core concepts of effective marketing, and discuss the various factors that influence marketing decision making. We will concentrate on key business decisions concerning product attributes, promotional campaigns, pricing strategies, distribution efforts, market segmentation, and strategy formulation. We also present a framework for understanding the factors that affect a marketer's decisions and the role of marketing in a small businesses, corporations, and society. You will better understand these topics through some combination of lecture, textbook material, case discussions, videos, guest speakers from industry, and discussion of current marketing issues. This course is for Business Majors and Business Minors, Non-business majors are encouraged to take MKTG 3000. Prerequisites: Intermediate or Full Major or Minor status in the School of Business OR Member of Business Scholars program OR Full Major status in Chemistry and Business Emphasis OR Full Major status in Quantitative Analysis of Markets & Organizations
  ShareMKTG 3010 - Princ Of Marketing

• MKTG 3011: Principles of MKTG-HON

  3.00 Credits

  University of Utah

  
  Honors version of MKTG 3010. Prerequisites: (Member of Business Scholars program OR (Member of Honors College AND (Intermediate or Full Major or Minor status in the School of Business OR Full Major status in Quantitative Analysis of Markets & Organizations))) AND UofU GPA ' 3.5
  ShareMKTG 3011 - Principles of MKTG-HON

• MKTG 4020: Marketing Management

  3.00 Credits

  University of Utah

  
  This course builds on concepts learned in MKTG 3010 through the use of real-world case studies with a focus on marketing strategy implementation. Experience the power of applying tools such as target marketing, differentiation, and branding. Study actual case histories and decisions made by real managers and executives. Throughout the course, you will practice the application of marketing strategy via a computer simulation. Marketing majors should take MKTG 4020 near the end of their degree program. IT IS RECOMMENDED (BUT NOT REQUIRED) THAT STUDENTS TAKE MKTG 4450 (MARKETING RESEARCH) PRIOR TO ENROLLING IN THIS COURSE. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR 3010 OR 3011) AND (Full Major status in MKTG OR Full Major status in Quantitative Analysis of Markets & Org OR Full Minor status in Prof. Sales)
  ShareMKTG 4020 - Marketing Management

• MKTG 4310: Digital MKTG & Analytic

  3.00 Credits

  University of Utah

  
  Social dynamics on the Internet are quickly changing the process by which we build brands, develop marketing strategies, and execute campaigns. In this course we teach the concepts, tools, and analytical methods needed to connect with empowered target markets through a range of processes such as online brand management, search engine marketing and optimization, online media buying, dialogue marketing, and social media. Students will learn how marketing strategies are implemented and analyzed using tools that include keyword research tools, traffic strategy analyzers, and campaign management tools. Prerequisites: 'C-' or better in ((BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND (Intermediate or Full Major or Minor status in the School of Business OR Full Major Status in QAMO)) OR Full Major status in Design
  ShareMKTG 4310 - Digital MKTG & Analytic

• MKTG 4350: CRM and Database Mktg

  3.00 Credits

  University of Utah

  
  Three factors continue to revolutionize marketing: The digitally empowered consumer, massive customer data from digital and store channels, and analytic methods to turn this data into insights and predictions. This course covers the methods used in customer relationship management (CRM) and database marketing. Topics include customer lifetime value, potential-value, RFM, and digital engagement segmentation, digital CRM channels including social and email, omni-channel CRM, loyalty and subscription programs, promotion and investment strategies for CRM, and the impact of CRM on ROI. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND (Intermediate or Full Major or Minor status is the David Eccles School of Business)
  ShareMKTG 4350 - CRM and Database Mktg

• MKTG 4380: Pricing

  3.00 Credits

  University of Utah

  
  This course focuses on business pricing strategies and tactics from both theoretical and applied managerial perspectives. Substantial content of the course concentrates on how firms attempt to capture value, as well as profits, in the revenues that they earn. Additional focus will be placed on pricing dynamics and the reaction to and by competitors at the firm and product level. The materials used in the course are intended to provide a comprehensive exposure to making managerial pricing decisions. Students will be expected to understand theoretical pricing concepts and, more importantly, apply them to a variety of applied marketing scenarios. The course will cover pricing examples from a number of different industries. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND (Intermediate or Full Major or Minor status in the David Eccles School of Business)
  ShareMKTG 4380 - Pricing

• MKTG 4450: Marketing Research

  3.00 Credits

  University of Utah

  
  What do customers want from the marketplace? Who will buy our product? Where should we locate our store? Good business decisions require the answers to hundreds of questions like these. Marketing research is the science of studying the marketplace to get solid answers to support good decision-making. In this class, you will learn about different sources of business data (some that exist already and some that you will have to gather yourself), and spend the majority of the course focuses on the skills you need to design and perform good business research yourself. Among other techniques, you will learn about experiments and observation, surveys and interviews, focus groups, and data analysis. This dynamic class brings together a whole array of tools that every good business person needs for effective decision-making. You will use fieldwork, in-class exercises, discussion, and lectures to cover basic principles first-hand experiences, cases, and projects, as you study these important ideas. This course is required for Marketing Majors. Students desiring to do an Honors Thesis in Marketing must complete this course by the end of their junior year of matriculation. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND (Intermediate or Full Major status in the David Eccles School of Business OR Full Minor status in Professional Sales OR Full Major status in QAMO).
  ShareMKTG 4450 - Marketing Research

• MKTG 4500: Intro To Advertising

  3.00 Credits

  University of Utah

  
  This course introduces undergraduate students to the managerial decision making process pertaining to marketing communication. The topics covered in this course are traditional advertising, internet based communication tools, and sales promotion. This course also covers several contemporary trends in the field of marketing communication. Along with lecture, this course utilizes case studies, real world examples and group assignments to enhance learning of the key concepts. Prerequisites: 'C-' or better in ((BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND (Intermediate or Full Major or Minor status in the School of Business OR Full Major Status in QAMO OR Full Major status in Design)
  ShareMKTG 4500 - Intro To Advertising

• MKTG 4510: Advertising Management

  3.00 Credits

  University of Utah

  
  In this class, students develop and present a one-year, integrated advertising plan for a client. Two student agencies (teams) compete in pitching to each client. The winning agency then presents to advertising executives representing two of four Utah advertising agencies. Agency representatives choose a final, winning agency. Among other skills, the course teaches students to apply advertising theory and strategy, establish good client-agency relationships, and deal with production suppliers and media organizations. Prerequisites: 'C-' or better in ((BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND Intermediate or Full Major or Minor status in the School of Business) OR Full Major status in Design
  ShareMKTG 4510 - Advertising Management