3.00 Credits
Prerequisite(s): (ENGL 1010 or ENGH 1005) and University Advanced Standing. Pre- or Corequisite(s): ENTR 2500. Designed for undergraduate students in non-business majors who are actively pursuing a venture that is launch-imminent. Builds on ideation methods learned in ENTR 2500 to further develop new, unique, impactful, and feasible "curve jumping" business concepts. Introduces and supports students in active quests to achieve major development milestones in all aspects of business concepts, including but not limited to, the entrepreneurial mindset, business models, strategies for competitive advantage, defining and targeting market segments, sales, organizational structure and design, mission and culture, motivation, effective communication, operations and quality, data management and analytics, creating initial pro-forma financial statements, and presenting business concepts to potential stakeholders.