• MKTG 4700: Entrepreneurial Mktg

  3.00 Credits

  University of Utah

  
  The purpose of this hands-on course is to arm you (as an entrepreneur or marketer) with value-driven entrepreneurial marketing tools and best practices to generate revenue and profit for a business. Through adaptive learning readings, class lectures/discussions, guest speakers, simulation, discussion boards, quizzes, and fresh case studies from both big companies and start-ups we will learn the theory and framework of marketing and brand-building. This will arm you with a toolkit to apply these marketing strategies across a range of categories and industries in startups as well as bigger companies. Key topics include: Strategic planning, SWOT, segmentation, targeting, brand positioning, the 4P's of marketing, brand-building frameworks and brand equity pyramids, marketing strategy, and marketing plans, including marketing mix choices within these plans. Finally, as part of tying it all together, you will do a real-world final project that will integrate the semester learning. Prerequisites: 'C-' or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040 OR BCOR 3040) AND Intermediate or Full Major or Minor status in the School of Business OR Full Major status in QAMO
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• MKTG 4720: Personal Selling

  3.00 Credits

  University of Utah

  
  This course provides a comprehensive treatment of the significant accumulated knowledge about selling. The basic objectives, concepts, and tools required to be an effective salesperson are covered. Laboratories are scheduled to provide detailed feedback on sales presentations and performance so that students can maximize their improvement. consult the current class schedule for information on the special laboratory fee. Prerequisites: 'C-' or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040 OR BCOR 3040) AND Intermediate or Full Major or Minor status in the School of Business
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• MKTG 4730: Adv Prof Selling

  3.00 Credits

  University of Utah

  
  This course continues the comprehensive treatment of the significant accumulated knowledge about selling from MKTG 4720. The basic objectives, concepts, and tools required to be an effective salesperson are covered. Laboratories are scheduled to provide detailed feedback on sales presentations and performance so that students can maximize their improvement. Prerequisites: 'C-' or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040 OR BCOR 3040) AND 'B-' or better in MKTG 4720 AND (Full Major or Minor or Intermediate status in the School of Business)
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• MKTG 4740: Strategic Sales Mgt

  3.00 Credits

  University of Utah

  
  This course is designed to provide a solid foundation for understanding how companies can create value for customers in the highly competitive market place. Emphasis is placed on managerial decision making, how the sales function is aligned to the strategic direction of the firm, the role of technology in sales forced design and management, why the sales force is critical to adjusting to rapidly changing environments, how to apply problem-solving models, how to recruit, select, higher and retain the best sales people, what is required to forecast sales and profits, how to map and measure sales results to increase productivity, what variable drives sales success, as well as what sales incentives and compensations systems require to line the sales organization to the strategy of the firm. Prerequisites: 'C-' or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040 OR BCOR 3040) AND Intermediate or Full Major or Minor status in the David Eccles School of Business.
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• MKTG 4750: Mktg to Organizations

  3.00 Credits

  University of Utah

  
  Case and discussion based course that focuses on firms that are engaged in marketing to organizations. Examines how to identify competitive marketing advantages, assess market needs, and leverage or sustain these advantages. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040) AND Intermediate or Full Major or Minor status in the School of Business
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• MKTG 4760: Sales Technology

  3.00 Credits

  University of Utah

  
  This course provides an in-depth introduction to the technology tools used by professional salespeople as they take prospects along the journey from target market to committed loyal customer. Topics include targeting tools, content delivery, data enrichment, lead generation, lead tracking and nurturing, sales funnel management, customer relationship management, social media tools, and spend optimization. Students will learn how to use technologies to analyze new forms of customer data, enhance their ability to forecast customer behavior, and develop and execute effective monetization strategies. Prerequisites: 'C-' or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040 OR BCOR 3040) AND Intermediate or Full Major or Minor status in the School of Business
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• MKTG 4770: Consumer Behavior

  3.00 Credits

  University of Utah

  
  Understanding consumer behavior is an important cornerstone of Marketing, from identifying consumers' wants and needs to delivering consumer satisfaction. Both individual and situational determinants of consumer behavior will be included. Topics essential to understanding consumer behavior in online and offline settings such as segmentation, positioning, alternative evaluation, consumer attitudes, persuasion, motivation, and satisfaction will be discussed. The focus of the course will be on honing the ability to discover different aspects of consumer behavior and designing creative techniques for developing these discoveries into marketable propositions. Prerequisites: 'C-' or better in ((BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040) AND (Intermediate or Full Major or Minor status in the School of Business OR Full Major Status in QAMO)) OR Full Major status in Design
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• MKTG 4780: Sports Marketing

  3.00 Credits

  University of Utah

  
  In this course, students will study the application of marketing tactics within the dynamic $512 Billion global sports industry. This hands-on course will simulate working in a professional setting, with real-world projects as students build towards creating a final marketing plan for a chosen sports organization. The class will provide an understanding of sports marketing and build a foundation for strategies to generate revenue and achieve growth. The primary focus will be on applications within professional and collegiate sports teams, with additional exposure to athletes, apparel companies, tourism (including the ski industry), and sponsors. Prerequisites: 'C-' or better in (MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040 OR BCOR 3040) AND (Intermediate or Full Major or Minor status in the School of Business)
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• MKTG 4810: Brand Management

  3.00 Credits

  University of Utah

  
  This course covers topics relevant to the creation and promotion of brands that connect in meaningful ways with consumers. Students will explore the power of brands, the challenges of keeping brands relevant, the development of effective brand positioning, and brand touch points. Emphasis will be placed on brand management over time, brand growth, brand extensions, the measurement of brand equity, global branding, and the impact of digital and social media on branding. Current demand generation strategies and their implementation will be discussed. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040) AND Intermediate or Full Major or Minor status in the David Eccles School of Business.
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• MKTG 4840: International Marketing

  3.00 Credits

  University of Utah

  
  This course aims to develop students' analytical, decision making, and communication skills related to marketing management in a global economy. Students learn major international marketing concepts and develop cross-cultural sensitivities and skills that will enable the to identify, analyze, and solve international marketing problems. Students acquire the necessary tools to analyze the potential of foreign markets, and develop marketing strategies for local conditions. Marketing challenges are presented from a practical managerial perspective. The course uses a combination of lectures, discussions of readings, in-depth case analyses, and a final project. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011 OR MKTG 3040) AND (Intermediate or Full Major status in the School of Business OR Full Major status in International Studies OR Full Minor status in Professional Sales)
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