• MKTG 4770: Consumer Analytics

  3.00 Credits

  University of Utah

  
  Since marketing begins and ends with the consumer, the aim is to provide students with a set of decision-aids, tools, and concepts that help them understand what strategies have an impact on consumer behavior and decisions. The learning would be through the various analytics methods that would help the student understand consumer behavior. Topics such segmentation, positioning, pricing, motivation, information processing product diffusion, and satisfaction would be covered. Analytic methods such as regression, A/B testing, and machine learning methods would be discussed. Prerequisites: 'C-' or better in ((BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND (Intermediate or Full Major or Minor status in the School of Business OR Full Major Status in Quantitative Analysis of Markets & Org)) OR Full Major status in Design
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• MKTG 4810: Brand Management

  3.00 Credits

  University of Utah

  
  This course covers topics relevant to the creation and promotion of brands that connect in meaningful ways with consumers. Students will explore the power of brands, the challenges of keeping brands relevant, the development of effective brand positioning, and brand touch points. Emphasis will be placed on brand management over time, brand growth, brand extensions, the measurement of brand equity, global branding, and the impact of digital and social media on branding. Current demand generation strategies and their implementation will be discussed. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND Intermediate or Full Major or Minor status in the David Eccles School of Business.
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• MKTG 4840: International Marketing

  3.00 Credits

  University of Utah

  
  This course aims to develop students' analytical, decision making, and communication skills related to marketing management in a global economy. Students learn major international marketing concepts and develop cross-cultural sensitivities and skills that will enable the to identify, analyze, and solve international marketing problems. Students acquire the necessary tools to analyze the potential of foreign markets, and develop marketing strategies for local conditions. Marketing challenges are presented from a practical managerial perspective. The course uses a combination of lectures, discussions of readings, in-depth case analyses, and a final project. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND (Intermediate or Full Major status in the School of Business OR Full Major status in International Studies OR Full Minor status in Professional Sales)
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• MKTG 4880: Marketing Internship

  3.00 Credits

  University of Utah

  
  You can earn credit toward graduation while working in your chosen field. This course is designed in cooperation with Career Services to provide three upper division marketing elective credits for appropriate work in a supervised internship. It is an opportunity for you to learn marketing principles in a practical work environment, examine the marketing process through a graded academic project, and possible take home a paycheck. (Note: Not all internships are paid positions). Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND (Intermediate or Full Major status in Marketing OR Full Minor status in Professional Sales) AND Department Consent AND CUM GPA ' 3.3
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• MKTG 4999: Mktg Hon Proj

  1.50 - 3.00 Credits

  University of Utah

  
  Restricted to students in the Honors Program working on an Honors degree. Prerequisites: Member of Honors College AND (Intermediate or Full Major status in the School of Business OR Full Minor status in Professional Sales) AND David Eccles School of Business Advisor Consent.
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• MKTG 5000: Marketing Management

  3.00 Credits

  University of Utah

  
  This class may not be taken for credit by marketing majors. This course builds on concepts learned in MKTG 3010 through the use of real-world case studies with a focus on marketing strategy implementation. Experience the power of applying tools such as target marketing, differentiation, and branding. Study actual case histories and decisions made by real managers and executives. Throughout the course, you will practice the application of marketing strategy via a computer simulation. Students may take MKTG 5000 at any point after completing MKTG 3010. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND Intermediate or Full Major or Minor status in the David Eccles School of Business.
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• MKTG 5850: Current Topics

  1.00 - 3.00 Credits

  University of Utah

  
  Upper-division or graduate status. Topics vary according to current marketing environment and special interests/experience of instructor. Seminar format. Prerequisites: 'C-' or better in (BCOR 3040 OR MKTG 3000 OR MKTG 3010 OR MKTG 3011) AND Intermediate or Full Major or Minor status in the David Eccles School of Business.
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• MKTG 5910: Special Study

  1.00 - 6.00 Credits

  University of Utah

  
  Independent study of special topics for upper-division students of high scholastic standing. Prerequisites: (Full Major status in Marketing OR Full Minor status in Professional Sales) AND Department Consent.
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• MKTG 5920: Special Topics

  1.50 - 3.00 Credits

  University of Utah

  
  Special Study for Undergraduate Students in MKTG.
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• MSE 1030: Your Smartphone

  3.00 Credits

  University of Utah

  
  Portable electronics, especially smartphones, are arguably the technologies that have had the greatest impact on the life and experience of individuals and society in the 21st century. Introduced only about 15 years ago, these devices cram some of human kind's most advanced materials, electronics, electromagnetics, sensors, communications, signal processing, computing, and imaging technologies into packages so small as to be nearly unimaginable even 20 years ago. When combined with ubiquitous internet supplied by cellular and wi-fi data connections, they have helped to reshape how individuals spend their time and attention, how education, medicine, banking, and business are carried out, and overall, how societies function. This course uses these ubiquitous devices as a launching point for student-led explorations into the science, technology and engineering of smart mobile devices as well as how they are affecting societies in the US and internationally in terms of issues like material resources, sustainability, ethics and social justice. This course will also develop skills and habits of applying quantification and comparison to develop perspective on and make decisions about complex societal questions. We will use 5G and 6G technologies as examples, but these skills apply to other complex issues as well.
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