• PRT 5325: TR- Accessibility

  3.00 Credits

  University of Utah

  
  This class examines recreation participation, adaptation, normalization, inclusion, accessibility and advocacy. Course content focuses on the etiology of common disabling conditions, attitudinal barriers and legislation that surrounds and affects the rights and services of underrepresented populations.
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• PRT 5395: Fn Mgt in PRT

  3.00 Credits

  University of Utah

  
  Financial analysis, working capital management, budgeting, risk/return, cost of capital, and dividend policy in park, recreation and tourism agencies and businesses. Prerequisites: 'C-' or better in PRT 2101 OR PRT 3100
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• PRT 5410: Land&Rsrce Rec Planng

  3.00 Credits

  University of Utah

  
  This course considers planning theory, techniques and issues. Resource inventory and allocation are considered in the context of site design and evaluation.
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• PRT 5420: Ecology & Mgt Wildland

  3.00 Credits

  University of Utah

  
  Explores ecological systems and practical management of physical and social aspects of public lands, which are owned by the citizens of the United States and administrated by federal, state, and other government agencies. Physical impacts to soil, water, plants and wildlife are examines in light of recreation activities and efforts by land managers and citizens to ameliorate these effects.
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• PRT 5460: Electronic Mktg for PRT

  3.00 Credits

  University of Utah

  
  This course prepares students with the advanced marketing tools necessary for success in the emerging digital environment. Students will be prepared to address business strategy and customer relationship management in Internet economy, Web and online marketing, E-Commerce, E-Mail, and global market place. Prerequisites: 'C-' or better in PRT 2320 AND PRT 3211
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• PRT 5480: Business of PRT

  3.00 Credits

  University of Utah

  
  This course examines the quantitative and analytical techniques used in commercial recreation, tourism, and hospitality enterprise planning and management. Students development of a feasibility study, which includes conceptualization, regulatory analysis, market analysis, location analysis, financial analysis, and recommended strategy. Prerequisites: "C-" or better in PRT 5395.
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• PRT 5490: Business of Sport

  3.00 Credits

  University of Utah

  
  The field of sport management presents some unique challenges in reference to financial matters. This course provides an in-depth perspective on the financial management process as it relates to sport programs at all levels from youth leagues through the professional ranks. Issues include revenue streams, marketing, sponsorships, and economic impact all as they relate to sporting environments.
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• PRT 5495: Government & Nonprofits

  3.00 Credits

  University of Utah

  
  This course is designed to introduce students to the governmental and nonprofit sectors and provide them with the foundation knowledge they need to understand their role and purpose of in contemporary American society and more specifically in the Parks, Recreation, and Tourism profession. Students will learn what distinguishes these sectors from commercial businesses and government, with particular attention given to mission, organization structure, funding, and culture.
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• PRT 5500: Sport Analytics

  3.00 Credits

  University of Utah

  
  This course will introduce students to the field of sport analytics, types of data, collection of data, and technology associated with sport analytics. Students will develop the skills to work with descriptive and predictive statistics, and prepare data visualizations through the use of the R programming language to explore issues and challenges present in sport organizations and the industry. Sport business and player performance analytics concepts will be introduced. Students will discuss and analyze topics to become better consumers of sport analytics, and to appreciate the challenge of making analytics actionable and understandable for fans as well as sport managers.
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• PRT 5600: Events Mgmt

  3.00 Credits

  University of Utah

  
  This course addresses major trends and successful business practices in event management to provide the knowledge and tools to improve your effectiveness and profitability as an event manager. The course will focus on creating, organizing, identifying sponsors, marketing and implementing large scale community events. The students will investigate the planning, managing and evaluation of events. Students enrolled in this course will participate in the implementation, management and evaluation of an event during the semester.
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